Everyone has at least a passing familiarity with toll-free numbers. From jingles to billboards to commercials, businesses offer up toll-free numbers to try to entice people to call. Unless you’ve looked into them before, however, you might not be aware of exactly how they work, and why a business might use one. Here are the basics.
What is a Toll-Free Number?
When a person calls a toll-free number from a landline phone or other service that doesn’t charge per minute of airtime, they don’t incur any charge regardless of distance. This can be helpful for companies that do a significant amount of business outside of their local area, such as national and international organizations, because it removes the cost barrier that might prevent customers, prospects, and partners from calling.
Toll-free numbers always begin with one of a few codes, the most recognizable being 1-800. More codes have been added over the years to include 888, 877, 866, 855, and 844, opening up a wealth of phone numbers–including vanity numbers–and reducing the cost of purchasing a toll-free number.
So considering the low cost, should your business be using a toll-free number? Let’s take a look at the pros and cons.
Create or reinforce a corporate image.
No matter how much money you put into marketing and training, branding is ultimately about public perception. A toll-free number is immediately recognizable as a business contact line, and can immediately position your company as large and corporate. For companies who …