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5 Ways Better Internet Service can Boost Your Bottom Line

We’ve all felt the frustration of a poor internet connection: web pages not loading, important files refusing to upload, emails and messages not sending. For businesses, these problems are more than frustrating; they cost time and money. While you may think that putting up with internet service that slows you down helps to save money, a better network and faster connection not only improves productivity, but can actually open the door to money-making solutions.
1. Leverage the Cloud for your Business
In their annual State of the Cloud survey, RightScale found in 2017 that over 95% of their respondents were already using the cloud for their business processes. And while the cloud offers businesses benefits such as reduced hardware maintenance, reduced IT spending, and more agile applications and processes, effective use of the cloud requires a reliable and fast internet connection. Migrating to the cloud has become easier and cheaper in the past year, and with its potential for increased savings and security, it makes more sense than ever to incorporate a cloud strategy into your business.
2. Go Further with VoIP
Making communication easier, faster, and cheaper is a surefire way to boost productivity and revenue. Switching your phone system to VoIP does all that and more: with lower trunking and long-distance costs and better scalability, VoIP systems cost less than traditional landline phones. In addition, VoIP systems offer a whole host of features that improve workers’ quality of life, such as mobility, conferencing, and integration with other communication tools as well …

7 Reasons You Might be Losing Customers

A business that is losing customers on a consistent basis is in trouble over the long haul. Customers are the lifeline of any organization. However, today’s business environment is characterized by high customer turnover due to stiff competition. If you’re losing customers and can’t figure out why, it’s time to take a good hard look at how you’re doing business.

1. Changing Too Many Players

Customers do not buy from companies but from people. Relationships are the lifeblood of a business, irrespective of its size. Therefore, to retain long-term customers, a company should not rotate salespeople, key contacts, or customer service representatives unless it has to. A business should foster any relationships forged by employees since they are rarely interchangeable.

2. Treating Existing and New Customers Differently

Offering incentives and discounts to only new customers may cause resentment among the existing ones. A business should think carefully about the carrots its offers new customers and ensure that it rewards existing ones equally – if not more. Although new clients have an immediate top-line impact, total sales to existing ones typically result in a greater impact on the business’ bottom line. And it’s always more cost effective to keep a customer than it is to earn a new one.

3. Focusing on Price Rather Than Value

Being a low-cost provider offers a competitive edge at first, but this strategy is difficult to sustain over the long haul. Instead, a business’ goal should be providing the best …