With online reviews being so easy to create and share, improving customer service is more important than ever before. In fact, it’s quickly become a top priority for 72 percent of businesses. Many call centers and service departments have switched to VoIP for cost savings, but integrating other unified communications can improve the experience even more.
Unified communication provides a high level of customers service. By combining UC tools like instant messaging, email, and phone employees can communicate simultaneously, thereby getting to the root of the problem faster. If you’re on the fence about implementing UC, here are four ways it can enhance the customer service experience.
1. Answer customers’ questions more quickly.
With UC, clients are able to choose their preferred method of communication, which means the time it takes to process a request is dramatically reduced. UC works by integrating a variety of real-time communication tools, with the goal of improving internal communication. Collaboration between customer service representatives and experts becomes faster and more efficient. Telephone features, like click to dial with desktop-based communications, instant messaging, web conferencing, and video conferencing are ways UC can seamlessly connect an organization. This way, you can avoid putting anyone on hold and answer questions more accurately.
2. Help customers find the right product.
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